A buddy of mine had an interesting experience with bad customer service, after which he decided to take matters into his own hands.  After repeated attempts to contact them to no avail, he decided to write his own automated system to bombard their email server with email - at least this time it worked (I don't know if I'd recommend it as a customary practice but rather as a last resort).

When, as individuals, we get unsolicited, undesired email we refer to it as spam.  We have spam-blockers, junk mail filters, etc all aimed at eliminating spam.  However he coined the term (albeit accidentally in IM) smap.  I like it - hence the post.

smap ('smap)
n. smap·per
v. smapped; smapping

1: n. A virtual 'slap', usually in the form of an email, intended to arouse a response.  Frequently sent en masse.
2: v. To incite via email correspondence
example: I sent some smap to customer service, let's see if they respond for once.
example: I smapped my brother today - he's been ignoring me for weeks.